Bahlsen classics

The new brand identity for Bahlsen biscuits lifts the brand into a new premium dimension while communicating more clearly than ever before its quality advantage over the competition.

Decisive elements here include the new presentation of the logo, the modern photo concept for the products and conversion of the entire range to the colour blue. This enables a targeted differentiation from classic representations within the biscuit segment.

Today, the new packaging of the Bahlsen biscuits presents itself in high-impact fashion as the “blue block” on product shelves. This emphasises and expands its role as a pioneer in this segment even more strongly.

Bahlsen Exquisit

Bahlsen´s premium standard has been augmented through a portfolio addition in the super-premium range. The biscuit creations developed specially for this purpose are staged accordingly in the most refined way possible.

This is primarily achieved by a streamlined presentation of the products. Combined with partial embossing and glossy surface finish as well as the targeted use of gold foil, these products virtually enter into the praline enjoyment range.

Bahlsen seasonal

The new design elements of the classic and premium lines are also reflected in the broad range of Bahlsen Christmas products. To this end, we designed both a dark-blue standard line and a particularly high-quality premium line decorated in gold.

In addition, to ensure a high-impact presentation at the POS, important package design elements were transferred to the display designs.