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iglo product range
From 1984 until 2010, Ropelius. supported the iglo design images across its entire portfolio. For nearly three decades, we have been graphically designing more than 120 products, proving without a doubt that we can confidently handle large and complex portfolios.
Our competent brand understanding and creative flexibility have enabled us to successfully support the iglo brand for such a long period of time – throughout various package and customer generations.
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iglo fish specialties
Due to our top competence in the area of brand development and marketing strategies, a well as the coherent design concepts connected to these, we can ensure a consistent presentation across brand, segment and product levels.
We always face special challenges in this process: the introduction and sustained reinforcement of special product concepts, along with the targeted communication of product advantages on the package. Simultaneously, the item must be integrated under the umbrella brand and within the respective product segment.
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iglo promotional campaigns
With such a large portfolio, a special challenge lies in developing creative solutions for the temporary and targeted showcasing of established products that goes beyond conventional anniversary callouts.
For temporary iglo promotions, we therefore combine and supplement well-known visualisations with striking target group and campaign-specific design elements – thus increasing their attractiveness.
German
