Kühne Balsamico range

The five products of the Kühne Balsamico range were clearly differentiated from the classic vinegars by means of graphic design. The landscape visual is an in-house production that intensifies the character of a speciality product inspired by Italian cuisine and simultaneously symbolises a Mediterranean ambience with culinary delights.

Kühne Premium Balsamico

The higher quality Aceto Balsamico was established in the premium segment by conscious reduction to a refined and minimalist, piano-black, design. In addition to the stylised bunch of grapes, the hot foil stamping in particular places a strong emphasis on the high-quality of this premium product.

Kühne classic vinegar

We revitalised the design for the Kühne vinegar range. The new brand identity shows a fresh, lively, tangy, and, at the same time, striking presentation of the ingredients in a contemporary design architecture that virtually defines a new Kühne style.
The clear depiction allows the quick and explicit identification of the products. The unambiguous structures and modern colour scheme elevate the vinegar from a rather classic look-and-feel, giving it a new and youthful appearance.

Kühne barbecue season

For several Kühne product segments, we developed limited editions for the targeted promotion of the summer barbecue season.

The special challenge here was to communicate the special position of the products clearly and creatively, without abandoning the brand fit.

Based on the respective varieties and product names, we created special designs, which in their different compositions visually describe and support each flavour in a highly characteristic and accurate way. Wordplay aspects were integrated within the design to present the brand in a clever and sophisticated manner.