Cremissimo relaunch 2011

The extensive portfolio of the Langnese Cremissimo brand has been one of our key accounts since 1997 and has already been through several generations of designs. The evolutionary design upgrade for Cremissimo in 2011 is essentially characterised by a natural and realistic photographic style.

A distinct differentiation between the various individual categories is guaranteed by colour coding in category bars and backgrounds.

As in 2006, when we made the first significant revision of the logo, we have now taken the next, second, step in its ongoing evolution.

Cremissimo ice cream creations

One important success factor for Langnese Cremissimo is marketing new ice cream creations on the basis of emotional concept platforms, e.g. “Journey for the senses” and “Magic moments”. Flavour and ingredients play a subordinate role in the design – striking stories and moods are clearly placed in the foreground.

Highly different and, at the same time, courageous concepts are reflected in the design implementation. Although it cannot necessarily be assigned to the actual core ice cream segment at first sight, the targeted emotionalisation of the package motifs ensures an effortless and harmonious interpretation of the desired emotional world.

Cremissimo logo 2011

The first steps in the direction of a new logo-weighting were taken in 2006. The house brand of a heart and the name Langnese stepped down to be replaced by our newly developed Cremissimo logotype.

In the course of the design relaunch in 2011, the logo also entered the next stage of its development. The house brand takes more and more of a back seat and the Cremissimo logotype has been slightly revised in the details and now possesses increased impact.