Milka big chocolate bars

We developed the design for the classic 300g bars. The attractive product presentation captivates through a special dynamic, stressing quality and crispness. The dramatisation of the chocolate pieces stands in conscious contrast to finest creaminess – while at the same time highlighting the flavours visually.

In 2008, the 300g concept was supplemented with the product innovation “Die Leichten” (“The light ones”). Here the focus lies primarily on the light and crispy ingredients, which is also reflected in the presentation. In this fashion, the variety “Choc´n Choc”, featuring airy chocolate crispies, was recently launched on the market within this new range.

Milka Christmas classic range

New design for the Milka Christmas season from 2010 on!

Unsere Aufgabe war es, für die Milka
Our mission was to create a consistent identity for the Milka Christmas product range. An identity established by a distinctive design architecture that guarantees a harmonious seasonal image across the entire range and simultaneously ensures optimum orientation within the product segment for various target groups.

The distinctive structure of the design is reflected in the combination of the seasonal ‘ribbon’ and the brand logotype, the consistently uniform typography and the photographic style that we developed and implemented – including over 25 products of the Christmas range for adult target groups.

Milka Christmas children’s range

In addition to the Milka Lilac universe, a new illustrative style and typography were also employed in the development of a consistent framework for the children’s range.

On every packaging form, we encounter specially developed Milka children’s product characters who enjoy little adventures together. The illustrations were conceived and realised in collaboration with the freelance illustrator, Jörg Saupe.

Entirely new product developments also appeared for the first time in the 2010 Christmas season, for instance, the Christmas Cottage and Snowy, a hollow chocolate figure.