In the extremely fragmented dairy market, "DMK Deutsches Milchkontor“ remains committed to a consistent umbrella brand strategy with Milram. In 2004 we developed this strong umbrella brand framework for Milram. We began by implementing the new concept, including the design relaunch on all packages – from dairy products
through cheese to the bulk consumer range.
The result is an extremely powerful and self-confident brand identity that is considerably bolstered by the packaging design. Since then, the Milram brand has been continuously overseen by us.