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Holsten Relaunch
Up-to-date, younger, even more fresh. The shield as
the one-of-a-kind property of the new design, at the
center of it all the knight, impressive performance, clear
and precise carbon-structure serves as label-backdrop.
To sum it up: the new Holsten! Unique, differentiating,
premium and very, very self-confident. Which explains
the new Holsten design beeing trigger and hub for the
new copy strategy "Ecken. Kanten. Holsten.".
You can´t translate a state of mind, but to make it
comprehensible: "Rough. Edgy. Holsten.".
Have a go! Cheers.
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Launch LÄTTA & luftig
The biggest innovation in the spreads category
– an aerated margarine with an innovative, new
texture. LÄTTA & luftig is fluffy, airy-light and
melts on your tongue. The conspicuous packaging
design turns this into the center of attention.
A handwritten descriptor "& luftig", silver for the
innovative character. An asymmetric, eye-catching
structure – side-by-side with the translucent
wave-lid – symbolize the air inside and interprete
the LÄTTA design-elements in a modern, timely
way. The heat seal imitates the inimitable texture
of LÄTTA & luftig and ads even more freshness and
premiumness.
There is a big buzz around the product & the pack
design, facebook prelaunch testers had amazingly
indulging comments and trade feedbacks are
sensational.
Well done, Ropelius.
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Meßmer Relaunch
Within the 2011 design relaunch, the overall
appearance of the Meßmer brand with its
fascinating tea creations was cheered up with
a more emotional and modern identity.
The orchestration of fresh ingredients combined
with a fresh, hot cup of tea communicate the
highest enjoyment, which is supported by individual
benefit-visuals for the Meßmer specialities.
One of the challenges was to arrange more than
50 tea variants with their different characters in
the relevant product categories via the design
– to enable the consumers to find their preferred
variants easily – and to create a brand block for
Meßmer at the same time.
Really well-done by Ropelius. in cooperation
with the Meßmer Team!
German
