Schöfferhofer line extension

With Schöfferhofer Grapefruit, the Radeberger Group was the first brewery to succeed in launching an auspicious new taste innovation in the wheat beer segment. Beyond the grapefruit flavour, the line extension has also been established successfully on the market with the prickly pear flavour.

Committed to the beer brand tradition, the design skilfully combines established elements such as medals and logo with the flavourful fruits. The silver colour in the label design highlights freshness and youthfulness. The flavour differentiation is strengthened through fruity-fresh ingredients illustrations as well as the basic colour of the label.