Coffee is art. Tchibo Cafissimo coffee machines are presented in highly emotional packaging. The technical product is placed opposite natural objects, including various fruits, which both reflect and reinforce the self-assured colour scheme of the machines. The focus is placed on the accessory; the product is only visible at the side.
This unusual visual appearance, which is not only high-quality and elegant, but also modern and colourful, consciously provokes a break with traditional coffee moods. The sophisticated glossy machines are individually characterised through the packaging; their design supports the function as eye-catcher. ![]()
For the special range of Tchibo non-food items, we redefined the image of coffee competence items: the complete appearance presents itself as innovative, modern and exclusive in form, material and design.
In addition to the visual package concepts for various items, we also took over responsibility for the product naming, photo development and production supervision. This resulted in an overall concept that is integrally consistent, thereby supporting a successful positioning of this product range.![]()