The relaunch of the Birkel brand was inspiring. A new logo: Contemporary typography, underlined by an trace
of flour. Two key visuals: A cookbook for the everyday range, and a utensil rack for the premium edition. According to Birkel, including a recipe on the pack equates to the best use of the product. Being interactive, Birkel creates a smart connection of the packaging to social media. Innovative, inventive. Balthasar Birkel would definitely approve.
The new Birkel logo en detail: a new, more emotional surface with a warmer color scheme. The introduction to a contemporary, light yet concise typography through a confident B underlined by a trace of flour. As though made from scratch.