Requirements: Being different is fun? There you go. Launch of limited edition line extender under the PiCK UP! brand, which drives the brand forward. PiCK UP! Mutprobe (test of courage). Recommended for age 16. Or older. With fiery hot and sweet chocolate-chili-taste.
Execution: Well-known PiCK UP! branding, the rest is highly differentiating and promotional. Just perfectly sharp. Not everybody‘s taste. Never mind!
Success: A bold and adequate event on shelf for a successful brand. Limited edition at its best.
Requirements: Global relaunch of strongest brand within Bahsen-/Leibniz-Portfolio, brand and packaging, harmonization international brand appearances
Execution: Added brand signal „Crispy Sparkle“ to strengthen product understanding and enhance brand meaning. New staging of product to underline usp „Bar in butter cookie“
Success: Brand rejuvenation, fast product understanding, extended usage occasions „Everyday“.