SOLAL
Nutraceuticals
Relaunch Marke und Packaging

Requirements: Refresh of a brand and creation of a navigation system for an assortment of nutraceutical supplements with over 120 SKUs. Clear brand understanding and visualisation of the new positioning for SOLAL.

Execution: With precise information hierarchy, category differentiation and consistent brand blocking a concise and professional new look was achieved. A younger, fresher appearance is achieved through clear focus on the brand, sharp separation of information, updated colours and a lot of white space. Reduced but impactful category differentiation.

Success: More professional, competent and comprehensible. Bolder and consistent mother brand presence across the entire range. Exactly the right implementation for one of the leading South-African brands.

southafrica

Contact

HAMBURG

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de

CAPE TOWN

Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0) 72 – 190 3672
E. marnhe@ropelius.co.za

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