Requirements: Refresh of a brand and creation of a navigation system for an assortment of nutraceutical supplements with over 120 SKUs. Clear brand understanding and visualisation of the new positioning for SOLAL.
Execution: With precise information hierarchy, category differentiation and consistent brand blocking a concise and professional new look was achieved. A younger, fresher appearance is achieved through clear focus on the brand, sharp separation of information, updated colours and a lot of white space. Reduced but impactful category differentiation.
Success: More professional, competent and comprehensible. Bolder and consistent mother brand presence across the entire range. Exactly the right implementation for one of the leading South-African brands.