Self-assured, affectionate, out of the ordinary, approachable. Seen, and felt. Qualities of the people reflected in the beer and design. Regional specialities, which also communicate the bitterness unit of the beers, their herbal roots, their colour, and turbidity. For experts, for connoisseurs.
Craft beer is a refined craft. In Sion, Switzerland, analogue endeavours are always planned. On a large blackboard. Handwritten. So that‘s our design inspiration: The blackboard-and-chalk look combined with Valaisanne‘s red planning lines. Craftwork there to touch and drink.
An elaborate design for the outer container packaging. In essence, the design of the label. And as an enriching supplement: Tailored illustrations for each varietal‘s container. Great!
After extensive location research, we undertook the in-house creation of fervent, detail-rich, first-rate illustration. Our craft is complemetary to brewing.