Aspirin Complex and Plus C

For Aspirin Complex, we developed the new design with its high-impact key visual. The special challenge here was to explain the product quickly and clearly on the package. For beyond the Aspirin brand’s generally assigned efficacy for headache relief, other therapeutic areas of use needed to be specifically clarified. For this reason, the visual strongly orients itself on the efficacy demonstrations of the TV spots. With maximum display strength, it explains the product’s triple action effect.

In addition, we developed the coding for the new flavour Aspirin Plus C-Orange.