Successful nationally
and internationally
since 1975.

Founded in 1975 by Horst Ropelius, our agency Ropelius. Branding and Design is one of today's leading, privately-owned think tanks for design, in Germany. With a spirited team of 27, we develop unique design solutions, and support our clients to successfully implement domestic and international consumer goods products. Plus, to give user satisfaction to existing consumers out there.


The true success of a brand is determined by the combination of emotive creativity and strategic market insight.

Branding- and Packaging-Design (2D)

Packaging that is deeply integrated into a user’s everyday use is a bestseller. It mirrors societal development. It sets trends. The touch-point needs a masterly packaging strategy as an efficient means to strategically reinforce brand values – Packaging Strategy from Ropelius. With soul and skill.

Further projects of this expertise

Structural- and Product-Design (3D)

Technology, Form, Materials: The most overlooked components of successful packaging. Outstanding, extraordinary, and innovative forms differentiate brands in highly competitive fields. 3D concepts from Ropelius. deliver standing and status.

Further projects of this expertise


Corporate design yields assertive market direction. Without constrictions. A corporate design from Ropelius. embeds all brand components – Logo, typography, colour, additional design elements – and provides a holistic, homogenous, and, of course, a custom (indeed necessary) brand identity in all areas: Print, sales promotions, permanent visibility, interior design, architecture, and of course packing & product design.

More projects in this expertise


Every beginning is strategic. Ropelius. builds brands and products. From the very onset of conceptual development, to the visual refinement of existing ideas. And nomenclature too. Our first-rate strategy and highly creative design set the foundations for the leading brands of tomorrow. And the day after.

More projects in this expertise

Final Artwork and Picture Editing

The in-house team of Ropelius. finished artists specialise in repro, image retouching and production. Their expertise go hand in hand with the creation of real world design solutions from start to finish and results in a seamless translation of design to finished art. Fast, efficient and dependable ~ balanced with an understanding of design. No matter where or how production takes place – we deliver excellent branding right through to the market on shelf.

More projects in this expertise


In good company.

Almased - nutrition
Ascendis Health
Bahlsen - confectionery
Bayer Vital - pharmaceuticals
Carlsberg - beers, ciders, soft drinks, bottled water
Continental Foods - FMCG foodstuffs
Cofresco - household kitchen consumables
Dannemann - cigars

DMK Deutsches Milchkontor - dairy products
 - FMCG rice producer
Franken Brunnen - bottled water
Gutfried - cold meats
Heel - pharmaceuticals
Kühne - prepared foodstuffs
Mondelez - chocolate and confectionery
Newlat - wheat and dairy-based foodstuffs

Peter Kölln - foodstuffs, namely oat-based
R&R Ice Cream
Santa Fe Natural Tobacco Company
Schwarze und Schlichte - liquors
Schweppes - soft drinks
Toms Group - confectionery
- coffe, foodstuffs, and household consumables
Unilever International - FMCG brands



Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg

T. +49 (0) 40 – 41 11 63 – 0


Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0) 72 – 190 3672

© 2015 Ropelius. Marke und Design