Requirements: Revitalizatiion of Biskin brand for roast and deep-fry experts, strengthen shelf awareness.
Execution: The brand per se taller and aspiring in the details. High ascertainability for the consumer through reduction of complexity. In detail: strong, bright brand colour framing (a mixture of white carbon-like- and starched chef-coat-structure) and straight foto-style. And there is room for more: Extra Heiss (extra hot) as a new subbrand. Black (for the butcher context) and silver (for the modern kitchen appeal).
Success: Biskin is hot. Extra hot!