Bounty Brands
Building brands
you can trust
Relaunch Corporate Identity

Requirements: Evolve and enhance the old Bounty Brands corporate identity to reflect a more modern, mature, credible and ‘investable’ entity to the international financial, investment and business communities, and ultimately to consumers.  

Execution: A more compact and harmonious symbol representing the pioneering-, adventurous- and conquering Bounty Brands spirit. A bold wordmark in uppercase letters with soft, friendly curves and sharp, assertive edges. The distinctive fusion of the ‘T’ and ‘Y’ forms a subtle arrow shape in the negative space, further enhancing the idea of moving forward. Along with a refreshed logo, a new visual language was developed that is now reflected through the website, stationery and other platforms.

Success: Strong identity and presence that boldly competes on an international level.



Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg

T. +49 (0) 40 – 41 11 63 – 0


Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0) 72 – 190 3672

© 2015 Ropelius. Marke und Design