New Yorker Original
Requirement: Launch of a limited edition for Eve with a clear reference to New York. Nothing easier than that!
Implementation: A quick and easy identification of New York's well known icons, such as Lady Liberty and the skyline. Contextualization with Eve‘s product branding. Fresh! That's how good promotion works.
Success: When fruit meets the city that never sleeps the only result can be a Cosmopolitan. A grapefruit Cosmopolitan. Big brand, big city, big taste. You should better postpone your sleep.
Requirement: Integration of the established New York appeal from the Grapefruit Cosmopolitan onto the remaining range. As a competition. No pain no gain. No effort no price.
Implementation: A strongly contrasting competition mechanic. Easy to understand, full of contrast and impact.
Success: If the lights are really so bright (on broadway) and if it is really magical (on broadway), you will only know if you win. Good luck.
Requirements: Application of Eve's Litchi visual onto the 50cl can launched for the female target group.
Implementation: Adaption of the label's core elements onto the can's specifics. Usage of the material's radiant power in combination with the strong brand presence.
Success: Strong taste in a strong container. The can isn't called the strongest container in Switzerland without reason. Who could resist.