Grapefruit Cosmopolitan
Inspiriert vom
New Yorker Original
Launch Grapefruit Cosmopolitain

Requirement: Launch of a limited edition for Eve with a clear reference to New York. Nothing easier than that!

Implementation: A quick and easy identification of New York's well known icons, such as Lady Liberty and the skyline. Contextualization with Eve‘s product branding. Fresh! That's how good promotion works.

Success: When fruit meets the city that never sleeps the only result can be a Cosmopolitan. A grapefruit Cosmopolitan. Big brand, big city, big taste. You should better postpone your sleep.

Launch New York Promotion

Requirement: Integration of the established New York appeal from the Grapefruit Cosmopolitan onto the remaining range. As a competition. No pain no gain. No effort no price.

Implementation: A strongly contrasting competition mechanic. Easy to understand, full of contrast and impact.

Success: If the lights are really so bright (on broadway) and if it is really magical (on broadway), you will only know if you win. Good luck.

Launch Line Extender Litchi Can 50cl

Requirements: Application of Eve's Litchi visual onto the 50cl can launched for the female target group.

Implementation: Adaption of the label's core elements onto the can's specifics. Usage of the material's radiant power in combination with the strong brand presence. 

Success: Strong taste in a strong container. The can isn't called the strongest container in Switzerland without reason. Who could resist.




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