Ascendis
Mit ganzem Herzen Unternehmen
Relaunch identity and packaging
Requirements: Update the brand, colours and packaging design system to reflect the brand new positioning.
Execution:
Updated logo and holding shape symbolising performance with the symbol
made up of two arrows that becomes the key visual and colour
differentiator between the pillars. Claiming the EVOX colour world:
green and blue. Appetising product photography and true-to-category bold
product descriptors.
Success: Strong, distinct brand presence. Well defined differentiation between pillars. Clear navigation system
