Ascendis
Mit ganzem Herzen Unternehmen
Relaunch identity and packaging

Requirements: Update the brand, colours and packaging design system to reflect the brand new positioning.

Execution: Updated logo and holding shape symbolising performance with the symbol made up of two arrows that becomes the key visual and colour differentiator between the pillars. Claiming the EVOX colour world: green and blue. Appetising product photography and true-to-category bold product descriptors.

Success: Strong, distinct brand presence. Well defined differentiation between pillars. Clear navigation system

Rmd evox 03 Rmd evox 04
Rmd evox 05
Rmd evox 01 Rmd evox 02
Rmd evox 06
Rmd evox 07

Contact

Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg


T. +49 (0) 40 - 41 11 63 - 0
E. info@ropelius.de


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