For the little and
even larger pets
Launch Corporate And Packaging

Requirements: Creation of a new category “care“ with medical heritage and Heel-Branding, cosmetic, traditional, everyday. Clear indicating efficacy. For the little – and even larger – pets.

Execution: A logo claiming the new category, copperplate engraved looking illustrations showing the animal types, a care-seal and a new, more intensive colour-scheme. In conjunction with Heel brand elements.

Success: A veterinary product, competent as well as caring by using cosmetic cues like seals and colours - in relation to white. Impressively set to the scene. And, finally, happy user, happy client. That’s the way brands stretch.



Ropelius. Marke und Design GmbH
Gasstraße 2c
22761 Hamburg

T. +49 (0) 40 – 41 11 63 – 0
E. info@ropelius.de


Ropelius. Brand and Design SA (Pty) Ltd
Woodbridge Island
Cape Town 7441

T. +27 (0) 72 – 190 3672
E. marnhe@ropelius.co.za

© 2015 Ropelius. Marke und Design