Requirements: Development of a structural packaging for premium-kitchen-assortment and creation of product-brand-identity, that clearly differentiates from existing range. Premium- and added-value-wise.
Execution: Technical-premium blue as platform-colour. The products per se set on stage pure but glowing. To enhance product understanding, the consumer will find dancing exploded product renderings, in-use-photos and iconic accessory photography. Works nonverbal. And on an international basis accordingly. Enough said.
Success: An intelligent, smart-functional product range with an disruptive look & feel within the category.